Protect and Survive
Agency - CHI&Partners // Client - TalkTalk
Copywriters - Helen Rogerson & Steve Deput
Art Directors - Sam Preece & Jimmy Hunter
Illustration - Vince McIndoe // Retouching - Charlie Townsend
Talktalk wanted to share it's love for telly with its customers. They wanted to celebrate the latest series of The Walking Dead in a way that was unexpected and would surprise and delight it's customers.
We created Protect and Survive – a zombie survival guide, which drew inspiration from the 1950's Government nuclear safety guides of the same name. We used haphazard 50's design, charming illustrations and comically unhelpful advice to bring smiles to customers faces and prepare them for the return of The Walking Dead.
Agency - CHI&Partners // Client - TalkTalk
Copywriters - Helen Rogerson & Steve Deput
Art Directors - Sam Preece & Jimmy Hunter
Illustration - Vince McIndoe // Retouching - Charlie Townsend
Talktalk wanted to share it's love for telly with its customers. They wanted to celebrate the latest series of The Walking Dead in a way that was unexpected and would surprise and delight it's customers.
We created Protect and Survive – a zombie survival guide, which drew inspiration from the 1950's Government nuclear safety guides of the same name. We used haphazard 50's design, charming illustrations and comically unhelpful advice to bring smiles to customers faces and prepare them for the return of The Walking Dead.