Everyone should have the right to know what they're buying. Yet this isn't the case for 9 in 10 blind and partially sighted people who find it difficult or impossible to access crucial information on packaging.
We created a set of bespoke products that brought to life what it feels like to be confronted with inaccessible products and then sent them to business decision makers. And made some pretty tidy print with them too.
Agency: The&Partnership
Client: RNIB
Design: Loty Ray, Marc Donaldson, Annie Mansergh
ACD: Helen Rogerson
Creative team: Adam Jackson & Ted Price
Producer: Joseph Tomlinson & Emma Modler
Photographer: Jason Hinley
Retouching: Richard Palmer
Awards:
Packcessible - RNIB - Experimental -Best Event for Positive Change (single) - GOLD
Packcessible - RNIB - Experimental-Best Event Innovation - GOLD
Packcessible - RNIB - Experimental-Best use of Ambient/Guerilla (single)- GOLD
Packcessible - RNIB - Direct -Best Direct Campaign (single) - SILVER
Packcessible - RNIB - Media - Best Use of Events & Stunts (single) - SILVER
Packcessible - RNIB - Charity & Public Service - Best Charity/Public Service Direct Campaign (campaign) - GOLD