We were approached by Pret to launch their new Spring line of colourful salads, pots, sweet treats and a range of all new open sandwiches.
Working with the extremely talented food photographer, Colin Campbell and his team, we shot the new products in a way that would let them speak for themselves. Bright, bold and punchy.
Predominantly a print campaign that would appear in stores nationwide, the campaign also covered Prets social media platforms.
Agency: The&Partnership London
Design and art direction: Loty Ray, Richard Forder
Retouching: Rob Swainson, Smoke & Mirrors
Photography: Colin Campbell
Photography Assistant: Francesca Turner
Food Styling: Natalie Thomson
Food Styling Assistant: Sian Williams
Art Buyer: Emma Modler
Creative Producer: Tom Loxley